Learn enjoyable, sustainable fat loss...& never have to join another challenge again!
A 10 week program, specifically design to teach, navigate & achieve a successful Fat Loss Phase.
For the gal who wants to achieve fat loss without having to follow a restrictive diet, eat boring af foods or feel like you’re constantly failing… and re-joining the next “challenge” 🙅♀️
The FAT LOSS PHASE is not a challenge.
It’s a 10 week program, educating you on exactly how fat loss is achieved, and how to actually apply that education, as a human being who’s busy
likes to eat chocolate, cheese, wine (or all of the above 💁🏼♀️), and doesn’t want to be miserably “dieting” or “trying again” every year (or every week, or every day 🫠)
Imagine feeling like you know how to achieve your body composition goals, while also...
🍏 Having a diet in place every day that you actually enjoy and that works for you & your lifestyle
🍝 Being able to eat the same meals as your family, partner, kids, housemates etc
🍫 Knowing how to include all foods in your diet, at all times (we flexible diet, and literally no food is off limits!)
🍔 Learning how to eat out & enjoy your favourite foods (not just “being good” and getting a salad)
🥂 Knowing how to adjust your diet for different phases of your life (we do “diet breaks”… in a positive, intentional way)
Y’all know my favourite food is Nutella (in case you didn’t know, it’s literally my dogs name 🤣), and I have successfully achieved fat loss & built a toned physique, while including Nutella in my diet every day!
This is not because I’m “lucky” (I used to be 15kg heavier than I am right now!)…
It’s because I understand the science of how fat loss is achieved, and know that any & all foods can be included in a fat loss diet, when we know how to correctly do so.
I studied nutrition & training and I’ve worked with hundreds of women over the last 10 years… I know the science & facts of fat loss, and I also know what it’s like to be a busy gal who likes food, enjoys daily coffees (maybe multiple), likes a wine (maybe multiple 😆), wants to still eat out with your friends, enjoy meals with your partner, go on a holiday and not stress about the food… and as a result, usually then have a lot of things happening with your mindset around how the f*** to balance all this, and achieve your goals!
That’s where I come in.
I’ve built what I truly believe is the ultimate program to cover the science, education & facts of how to achieve fat loss, while enjoying foods you love,
I don’t teach you to “hit your macros” or to just “eat clean”…
I teach you how to plan days of eating that include the right amounts of food to work for you & your goal, and good quality foods to have you feeling great! While also knowing how to incorporate your favourite foods & things you love, in a way that actually suits your schedule & lifestyle 👌🏽
PS I also give you new meal plans every single week, in case you don’t wanna plan this stuff for yourself!
The FAT LOSS PHASE gives you everything you need:
You need a diet that works for your schedule, lifestyle, family etc!
You need to know how to make that flexible
and be able to adjust it easily on busy days, when events come up etc!
You need to be able to just have some chocolate, cheese, pizza, wine or coffee when you feel like it
and not feel as though it’s “bad” “wrong” and you “need to start again”.
You wanna feel like you are killing it, progressing towards your fat loss goals
and actually have a clear, wicked result to show for the work you put in to dieting.
PICK YOUR PLAN
NUTRITION ONLY
$55 /week
What’s Included:
Nutrition Targets for fat loss personalised to you & your goal
New Example Meal Plans every week with simple, everyday foods
Eat Like Ruby Food & Meal Portal with over 100+ simple, tasty meal ideas, to plan your own days of eating you enjoy
Access all Eat Like Ruby teachings & resources to learn all aspects of flexible dieting
Weekly lessons with Ruby on all aspects of fat loss & flexible dieting!
Support, guidance & feedback from Ruby, the Eat Like Ruby team & the ELR community!
Login to private client website to access all of the above & more
NUTRITION & TRAINING
$70 /week
What’s Included:
Everything included in nutrition only PLUS…
10 Week structured training program, choose from…
3, 4 or 5 day gym program
Beginner (gym)
Home training
Personal account on our training app to access all video tutorials & record sets, reps & progress
Like I said, this is where I come in..
I teach this shit in a way no one else does.
I will give you clear education & facts
So you don’t feel confused about all the bullshit in the dieting world.
I will meet you where you’re at
As a real life human who may have struggled with this stuff for a long time, or who may just be busy, have lots on, and wanna get in and get shit done!
I will also push your edges a little bit
, to teach, thought provoke & get you thinking about nutrition, training, dieting, habits, progress (& everything in between), in a way that you most likely haven’t before.
I have built the resources of this program (meal plans, recipes, food guides etc)
To include simple, enjoyable, every day foods from the supermarket, and not be time consuming, confusing or overwhelming…
The FAT LOSS PHASE is perfect for you if...
You feel confused by the dieting world
and would love clear, simple facts & resources to know how to truly achieve fat loss
OR, you know the facts, but want the professional guidance, support & feedback,
to truly implement it for a successful phase
You’d love to know how to achieve your goals
while also enjoying meals out, holidays, events & occasions
You wanna drop body fat
but keep enjoying your favourite foods
You’d love to achieve clear & sustainable fat loss
You’re ready to get after it
If you want to achieve wicked fat loss, and feel truly in control of your nutrition, body composition & results, this is for you.
Hear it from the Eat Like Ruby Gals
🎙️ If you love the Eat Like Ruby podcast, imagine this...
Weekly Lessons
Basically a private podcast, where I’m speaking to exactly what we’re all collectively navigating… fat loss!
🍏🍑💪🏽💎💭
DISCLAIMER; I can do all of the teaching & educating & in the world… But it’s on you to decide what you do with that, and with this 10 weeks.
If you’re looking for a quick fix, half-assed approach or someone to hold your hand and do it all for you… This program isn’t for you 🙅🏽♀️
If you’re looking for a space to provoke your thoughts, elevate your habits & mindset and enjoy your nutrition & training…
Let’s actually go ↓
FAQs
When does it start?
The official day 1 is Monday May 26th!
Are the nutrition targets personalised to me & my goal?
Yep!
Your nutrition targets are personalised to you, where you’re currently at, and where you wanna go!
What if I feel I have a large amount of weight to lose?
This program is a fantastic place to start!
We teach everything from the ground up, to really tee up an enjoyable and sustainable approach for the long run, so you can use this 10 weeks to get started, and continue killing it well beyond this program as well 😊
Do I have to follow a meal plan?
Nope!
You get brand new example meal plans every week if you want to follow them, as well as all the resources (instructions, food guides, meal ideas) to mix them up/plan your own days of eating to suit you!
Am I allowed coffee, wine & chocolate?
You’re “allowed” anything! ☕️🍷
We preach flexible dieting, and don’t declare foods
“good”
“bad”
“allowed”
“not allowed”…
We teach you how to include all foods in your days of eating!
The Fat Loss Phase is not a 10 week quick fix or “challenge” 🙅🏽♀️ We’re going to be eating for the rest of our lives, so we want to learn how to do so, in an enjoyable way!
Do I get to ask Ruby questions?
Yes!
Ruby, and the Eat Like Ruby team are right in this program alongside you, and available for questions, queries, feedback and more, the whole way!
If you’ve listened to the Eat Like Ruby podcast, you’ll know I actually can’t shut up when it comes to nutrition & training chat 🤭
What if I have dietary requirements?
The educational content in the private portal teaches you exactly how to sub things in & out of the meal plans and/or plan your own days of eating, to really suit you!
What if I'm vegan?
The example meal plans do contain meat, dairy & animal products, so you would need to use the education guides & MyFitnessPal to sub things in & out of them to suit you & your preferences!
Is the training program gym based or home based?
You can choose, from a gym program or home training
What is the training style/focus?
My mission with training in Eat Like Ruby and one of my favourite things to do, is to get my gals in the gym & know you’re training with real purpose.
For this reason, the style of training we use is a mix of resistance, strength & hypertrophy focus.
How long do the training sessions take?
Roughly 45 minutes to an hour!
Each session contains a warm up, and then 5-8 different strength/resistance training exercises.
What if I already participate in training I enjoy?
(ie Group Fitness or PT sessions)
If you’ve got a good training routine in place that you enjoy & you want to continue with that, that is awesome!
We’d advise doing the Nutrition Only option.
What if I'm training for an event/sporting goal?
(ie marathon, triathlon, hyrox etc)
We advise not joining this program / not pursuing a fat loss phase, if you have an event like this in the next 4 months, as the energetic demands of these two goals are conflicting (fat loss needing an energy deficit in place, and training for sports/performance needing sufficient energy coming in to facilitate this goal).
If your event is 4+ months away, and you’d like to prioritise fat loss beforehand, that can work!
If your event is sooner, we advise to prioritise sufficiently fuelling that, and pursuing fat loss at a later date (after the event).
Who is this program not for?
1- Anyone who falls outside the scope of this program for medical reasons. Please view our Waiver (link at the bottom of the page) to ensure this program is right for you before joining.
2- Anyone seeking a hand holding, soft, fluffy approach 🫣 If you’ve listened to the Eat Like Ruby podcast, you’d know that’s not really my style!
When does it close?
Tuesday May 20th.
What if I don't have much weight to lose?
This is perfect!
You can pursue fat loss as long as you want/need, and then pivot any time during the 10 weeks (to maintenance etc) and spend time successfully doing so!
(We cover this in the lessons, and alllll the resources available 👌🏽)
Are the meal plans complicated/time consuming?
Nope!
They’re not fancy or confusing. They’re full of simple, easy, tasty meals, with all ingredients available from ordinary supermarkets.
What if I like to eat out?
No worries, we got you! 🍔🍹
We preach flexible dieting, and have an entire module called “Enjoying Meals Out” and a whole week dedicated to teaching it as well!
The Fat Loss Phase is not a 10 week quick fix or “challenge” 🙅🏽♀️
It is designed to cover all aspects of dieting and life, including eating out!
What if I cook for my family as well?
No worries, we got you!
The example meal plans are full of simple, tasty every day meals, that can work super well for the whole tribe 🫶🏽
We’re talking pasta, stir-frys, salads, homemade pizzas, mexican, meat & veg and more!
We have heeeeeaps of Mums in Eat Like Ruby, who kill it in regards to achieving their goals, while also feeding the whole fam 💪🏽
What if I'm in another Eat Like Ruby program?
No worries, we got you!
If you join the Fat Loss Phase, email eatlikeruby.management@gmail.com, and we’ll ensure one of them gets put on hold at the right time, so you’re not paying for both, and there’s no disruptions to your nutrition and/or training!
What if I'm vegetarian?
The example meal plans do contain meat, but the education guides teach you how to sub anything you like in & out of them to suit you & your preferences!
What if I can't eat gluten or dairy?
Some of the example meal plans contain gluten & dairy. The education guides teach you how to sub anything you like in & out of them to suit you & your preferences!
How many days a week is the training program?
2 – 5 days a week, depending on the program you choose!
What equipment is used in the gym training programs?
A mix of free weights, machine weights, cables and other common gym equipment.
How is the training program delivered?
Via our training app
What if I have training restrictions?
(ie injuries)
Please gain clearance from your health care professional before purchasing the training option. If you have clearance & approval from them to do so, you can use the substitute option in the training app to suit what you can & can’t do.
Is this program suitable when pregnant or breastfeeding?
No.
Do not join this program when pregnant and/or breastfeeding.
Who is this program for?
Self-lead queens who are excited to learn, grow & take responsibility for themselves, their actions & their results.
The gals who don’t wanna outsource their power & “hope for results”, but rather, take back their power, and kill it with a successful fat loss phase in 2025!
Let's actually GO.
Got more questions?
Submit your question below & a member of the Eat Like Ruby team will be in touch shortly!