NUTRITION • TRAINING • MINDSET
No fluff, real talk… for the busy gals who wanna achieve wicked results, without cutting out your favourite foods.
Is this you?
You’re a busy gal who loves food and enjoys a daily coffee or wine (or both).
You want to cook and eat the same meals as your partner and family.
You love a meal out, and want to enjoy dinners, holidays and everything in between…
All without stressing about the food… So how the f*** do you balance all this, and achieve your goals?
That’s where I come in.

Home of the
FAT LOSS PHASE
A 10 week program, specifically designed to teach, navigate & achieve a successful fat loss phase
For the gal who wants to achieve fat loss without having to follow a restrictive diet, eat boring af foods or feel like you’re constantly failing… and re-joining the next “challenge” 🙅🏽♀️
The Fat Loss Phase is not a challenge. It’s a 10 week program, educating you on exactly how fat loss is achieved, and how to actually apply that education, as a busy gal, who likes to eat chocolate, cheese, wine (or all of the above 💁🏼♀️), and doesn’t want to be miserably “dieting” or “trying again” every year (or every week, or every day 🫠)







our e-books
The Eat Like Ruby Meal Guide and Food Guide are essentials for any flexible dieting gal!
Bundle any guides and save!
10 Week Training Programs
Our 10 week training programs all contain structured sessions, progressive overload, video tutorials & exercise substitute options.
Pick the best program to suit your lifestyle, experience & goals…
BEGINNER PROGRAMS
Our beginner programs are gym based training programs, factoring in easy-to-use gym machines along with some free weights.
GYM PROGRAMS
Our gym programs are structured to build shape, increase strength and improve performance, with some programs having a focus on specific muscle groups.
HOME TRAINING
Our home training programs factor in dumbbells & booty bands (with the option to use a barbell too, if you have one!)
I’m a carb loading, flexible dieting, heavy lifting gym gal!
A Sunny Coaster, wife of an Iron man and frenchie mum. I’m obsessed with Nutella (so much so that it’s my dogs name) and most importantly, I freaking love food & training, and love to educate & speak about these things non-stop!
I’ve been in the nutrition & training world for 15 years, and my mission for my Eat Like Ruby gals is to make these things an enjoyable, empowering part of your life.
I teach flexible dieting, meaning no foods are off limits or “not allowed”. Rather than telling you what to avoid, restrict and cut out (we’re not about that life) I teach my gals how to build meals, days of eating and an overall diet, based on good quality foods we wanna load up on, as well as foods you personally love & enjoy!
Education is the number 1 value in Eat Like Ruby, and this is why I teach true flexible dieting
(literally no foods are off limits or “not allowed”).
I think too many women feel confused and lost when it comes to eating, have a love-hate relationship with food (side note – We just love it over here!), and have a list of things you feel like you “shouldn’t do” and “shouldn’t eat”… and don’t even truly know why!
Eat Like Ruby is not a challenge or a quick fix. It is education, enjoyment and empowerment.
The Eat Like Ruby Podcast
The most educational podcast for gals who want to truly understand nutrition, training, dieting, fat loss & achieving body composition goals… without cutting out your favourite foods or doing ridiculous, unsustainable sh*t!
I love to provide the education, facts and science of these things, but then also break them down and teach them in a way that you can understand, implement & enjoy…
Client Success Stories
JENNA
I’ve lost 8kg (4kg based on what l had learnt from listening to the pod and the other 4 since starting the fat loss phase). Have quite a bit to go but loving what l’ve learnt so far! Thank you for making it so simple and sustainable ☺️
MEL
Almost 5 years of a fitness healthy lifestyle journey…. and I’ve learnt MORE in 3/4 weeks than I could have ever imagined!! And my progress proves that INFORMATION & EDUCATION IS KEY 🔑
MELISSA
HANDS DOWN EDUCATION 😎🙌🏼📚
I have never felt such on the right health path for MYSELF!
I am learning something new every day and this is already my biggest win for my very first ELR program ✨💎
So I thank you so much for creating this space and sharing your knowledge Ruby 🫶🏼
Rebecca
Trust the process! For anyone who is skeptical about the amount of calories and eating Nutella.. I am living proof that Eat Like Ruby works! I bought my wedding dress in December 2022 and I couldn’t do up the zip. I did the Eat Like Ruby program earlier this year and lost 11kg. Seriously… This. Stuff. Works.
Natalie
Ruby Fraser this is the best thing l’ve ever done for myself Ruby. I can truly feel these are long term sustainable changes I’m making. Thank you so much for the all the education you share and the FLP xx
Rachel
Guys, I hit a milestone this weekend!
-20kgs gone from the last two phases 🫶🏼💪🏼
I’m pretty excited about it and so many of you have been kind and supportive to me during this journey. I just wanted to say thank you before the end of this phase 🤩🩷